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ATA Testing and MeasureUp: Raising Certification Readiness in Southeast Asia

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Industry

Commercial Training

Challenge

ATA Testing (Thailand) faced ongoing challenges related to inconsistent candidate readiness, widespread use of brain dumps, and the need to uphold the integrity of professional certification programs. As the demand for secure, high-stakes assessments grew across Southeast Asia, it became essential to provide a reliable preparation pathway that would elevate candidate performance and safeguard exam standards.

Results

The implementation of MeasureUp Practice Tests transformed ATA Testing's preparation ecosystem, resulting in marked improvements in pass rates, candidate confidence, and overall satisfaction. This partnership established ATA as a regional leader in secure, innovative assessment delivery, empowering thousands of candidates with measurable, positive outcomes.

Key Product

MeasureUp Practice Tests

atatesting.co.th/

The partnership with MeasureUp has transformed our candidate preparation ecosystem, resulting in higher pass rates and greater satisfaction among examinees.

Alex Tong

Vice President Of Business Development at ATA Online

1731903475521

About ATA Testing (Thailand)

ATA Testing (Thailand) is a leading provider of assessment delivery and certification services in Southeast Asia, focusing on secure, reliable, and innovative solutions for high-stakes professional exams.

The Challenge

ATA Testing (Thailand) recognized the increasing complexity of delivering large-scale, high-stakes certification exams across Southeast Asia. The organization was challenged by inconsistent candidate readiness and the prevalence of brain dumps, which threatened both the quality and integrity of its professional certification programs. Ensuring that candidates were genuinely prepared and that certifications retained their value became a strategic imperative for maintaining trust and recognition in the industry.

The Solution

Seeking to address these challenges, ATA Testing explored multiple preparation solutions to enhance candidate readiness and maintain certification integrity. After evaluating various options, ATA selected MeasureUp Practice Tests for their alignment with industry standards, comprehensive coverage, and robust analytics. The integration of MeasureUp's vendor-approved exam simulations enabled candidates to practice in a secure, guided environment, equipping them with the knowledge and confidence needed for international certifications.

The Results

The collaboration between ATA Testing and MeasureUp has strengthened candidate readiness and improved certification outcomes across ATA’s programs. While global MeasureUp data show average results of 87% pass rate, 81% candidate confidence, 75.32% student satisfaction, and a 76.41% Net Promoter Score, ATA’s learners are already demonstrating similar gains in performance and engagement.

These achievements not only highlight the effectiveness of MeasureUp’s structured practice methodology but also earned ATA Testing (Thailand) and MeasureUp the Excellence in Cross-Border EdTech Collaboration Award, recognizing their joint contribution to advancing professional learning and collaborative innovation across the region.